![]() The updated Ontario Airport logo probably went unnoticed outside of California, but it’s a good example of clever design. And the shape of a home reminds you Renovate America is about helping families build a future. The boxed heart and red stripes perfectly convey the American flag. Unlike the former wordmark, the new pictorial logo tells a clear story. Yet, the elementary shapes get the job done. ![]() The home improvement financing company’s new logo couldn’t be more basic in terms of graphics. The simple blue prisms are easy to print, and you still know you’re looking at an open box. The end result is a clean, flat logo that still gets the brand message across. That’s why the company transformed its literal box icon into an abstract design. ![]() True to the minimalist trend, E3 ditched a 3D logo for a flat design with nuanced cropping.ĭropbox wants to be a core element of creative workflows, not just a place to store stuff. Pro gamers are a critical audience, so it was essential for the Electronic Entertainment Expo to get its new logo just right. The lowercase logotype and color-blocked icon fit the current trend toward modern, simplistic designs.Īnd now that app icons dominate social media, eharmony is hoping the multicolor heart becomes synonymous with successful online dating. ![]() Take a look at good and bad logo redesigns of 2017 to learn the dos and don’ts of updating your brand.Īfter years of using a basic wordmark, eharmony unveiled a new heart symbol to strengthen the brand identity. While there are a few rare gems, like the Nike swoosh, most enduring brands will deal with a redesign at some point. At other times, industry changes force brands to rethink how they fit into the market. Sometimes, an old logo no longer reflects the values of a brand that has steadily evolved over the years. Companies have various reasons for retiring a logo and going back to the drawing board. ![]()
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